Knowing the Right Time

You’re a little embarrassed about your branding. We’ve been there. Yes, even as brand designers we’ve felt that slow pull of our brand visuals starting to not align with our business dreams. When this happened, we knew immediately it was time for an elevation of our brand identity through a rebrand. Sometimes realizing you need a rebrand may be easily recognizable. But if you need a little extra nudge for confirmation of a new look, here are a few telltale signs that you are in need of a rebrand stat.

Connection Lost

It is easy for a brand to become lost in the shuffle. With generations of people consuming a lot of media on a daily basis, it’s a constant battle. You really only have a few seconds for content, messaging, brand identity and overall aesthetic to either resonate with the audience or flop. This is where making sure you have a brand identity, website, imagery and messaging that takes your potential clients or customers on a full brand experience. With every appearance of your brand, you’ll want it to represent your business in a professional and unique way. 

Wrong Clients

You may have an inbox full of inquiries but none of them are making you light up to say “you can’t wait for their project start date.” You may be catching the eye of the wrong audience because your brand visuals aren’t aligned to attract your ideal clients.

Shift on the Rise

If your business is adding new offerings or updating its current ones, you should take a breather and make sure that your current branding is representative of your services. And if you’re undergoing a full business name change, you’ll have to dig a little deeper to see if your brand identity could be updated with the current aesthetic or if it’s in need a complete digital renovation.

Experience

The saying you get wiser as you get older also rings true for your business experience. In your first year of business, if it’s anything like our experience, you’ll be figuring out what processes work best, which do not, and always making adjustments along the way. You’ll also learn more about the direction you want for your business and have a change of heart about your desired brand aesthetic. You have gained confidence in how you want people to feel when interacting with your business and chances are your current branding does not reflect that anymore. 

No More DIYing

When you’ve outgrown or are ready to stop patchworking your brand identity, we’re here to help when it’s time for a rebrand.