Brand and web design that plants seeds for business growth.

Pen and Piper is  a hand lettering and home decor Etsy shop that brings personalization and the charm of handcrafted items to your life.

About pen and piper shop

Branding 

SERVICES

Hand Lettering & Home Decor

industry

A Protea with a fountain pen tip was chosen as the main brand illustration to highlight the hand lettered goods that Pen and Piper creates. The flower and colors represent the femininity of the brand to speak to its target audience  of middle class women in their 20s to 30s.

PURPOSE BEHIND BRANDING

brand keywords

Feminine

Refined

Timeless

Modern

Chic

Sophisticated